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this is max.
 

when YOU Eat, he stares.

And it's led to about 1,000 pieces of steak. His lesson to me: always focus on your audience.

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This is max.

When you eat, he stares.

And it's earned him 1,000 pieces of steak. His lesson: Know your audience and focus on it.

Home: Service

Brett Perceval, Project Manager, Bose

"Rob's passionate about learning all the product details he can, and revels in the minutiae. He translates “engineer speak,” conveying the benefits in a way the customer understands—making him an advocate for both the brand and the customer."

Noel Wurst,Director of Storytelling, SmartBear

"Rob is one of—scratch that—Rob is THE most talented content creator I've ever worked alongside. His ability to work in any medium, and in as many or as few words as you give him, and to always have the reader, the brand, and company goals in mind is second to none.
 
From conducting extensive research of internal and external SMEs, understanding what motivates, resonates, and inspires multiple personas to action, and his eagerness to teach others every trick of the trade."

Jessie Eteng, Technical PMM, Zuora

"Rob’s personality, creativity and love for collaboration makes him one of the best co-worker I’ve ever had! If you are seeking a dedicated and skilled content professional, Rob is the ideal choice."
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writing copy since 2008 

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Mastering the latest tech along with 100-year-old copywriting techniques. I've covered sectors like software, fintech, and retail, and the key is always the same. Start with "who."

Home: About

MAX wants you to connect

See his face? He's saying, "Technology and mediums change, but human behavior doesn't. There are  simple strategies and frameworks -- that many people don't know about about -- that help you drill down to the true problem." He makes another great point. Let's work together and I'll show you.

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Home: Contact

Cynthia Gumbert, CMO, SmartBear

“Rob was instrumental to developing our company messaging. His work is all over the most publicly visible and impactful components of our company, including our website, product messaging, mission, vision, and values."

Actual portfolio URL: beguile.carbonmade.com

Reading, MA, USA

©2024 BY ROB CARNEY

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