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Brett Perceval, Project Manager, Bose
"Rob's passionate about learning all the product details he can, and revels in the minutiae. He translates “engineer speak,” conveying the benefits in a way the customer understands—making him an advocate for both the brand and the customer."
Noel Wurst,Director of Storytelling, SmartBear
"Rob is one of—scratch that—Rob is THE most talented content creator I've ever worked alongside. His ability to work in any medium, and in as many or as few words as you give him, and to always have the reader, the brand, and company goals in mind is second to none.
From conducting extensive research of internal and external SMEs, understanding what motivates, resonates, and inspires multiple personas to action, and his eagerness to teach others every trick of the trade."
Jessie Eteng, Technical PMM, Zuora
"Rob’s personality, creativity and love for collaboration makes him one of the best co-worker I’ve ever had! If you are seeking a dedicated and skilled content professional, Rob is the ideal choice."
technology changes.
human behavior doesn't.
Simple frameworks and strategy techniques are the key to getting through to prospects and customers. AI is truly amazing, but if you don't know the best ways to use it, then your message will get buried with 99% of other messages. Noisy market? It's never been noisier, and right now is the least noisy it will ever be again.
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But this is where the human behavior aspect comes in. Let's work together and I'll help you.
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